I live in Tokyo, so the focus of this blog is mainly on wines available in Japan. However, you’ll also find content about wines I’ve picked up whilst overseas. But, this blog isn’t just about wine; it’s about how wine fits into my broader philosophy and approach to life. It’s about how wine is interconnected with other interests. If that sounds a bit grandiose, maybe it is—but I see wine as a starting point for exploring something deeper. If you’re intrigued by that idea, keep reading. If you think I’ve disappeared up my own arse, then so be it.
Before we go any further, it’s important to know that above all else, I am an enthusiast. The wine qualification I mention later is secondary to my passion and approach. That said, I firmly believe that understanding wine can enhance your appreciation of it, and one way to gain that understanding is through study, whether formally through programs like WSET or through self-study. The same principle applies to films: analysing and evaluating them can deepen understanding. Of course, not every wine or film warrants this level of analysis, but for those that do, the effort is worth it.
At the core, I want what I drink or watch to evoke a feeling. The value of experiencing something on this level and learning from it is fundamental to me. The same goes for novels and I gravitate towards certain authors. Of course, there are times when it’s enough to simply enjoy a casual experience with wine or any other interest. But even in those moments, with wine there can be opportunities to learn—whether it’s about an unfamiliar region, grape variety, or producer. This continuous pursuit of knowledge and understanding is at the heart of what I do.
Another variable to consider is that of time. Time is scarce and I believe it is essential to be selective about the films I watch, the novels I read, and the wines I drink. With countless options available, making thoughtful choices allows me to focus on experiences that enrich my life. When I choose a film, I’m primarily looking for more than just entertainment. Similarly, when I pick up a novel, I seek out narratives that not only captivate my imagination but, for example, provide insights into the complexities of the human condition, helping me to grow as an individual.
Visually, time is probably allocated something like below.
Film
Intense, complex and/or
challenging films
Meaningful but with a lighter tone
or more accessible
Entertainment
The same principle applies to wine. I view wine not just only as something to drink but something that can enhance my appreciation of history, geography, the art of winemaking and so forth. By being selective, I can ensure that each glass adds to my knowledge and broadens my horizons, allowing me to savor the richness of the world around me. In this way, I try and make the most of my limited time, filling it with experiences that are meaningful, educational, and truly valuable.
To achieve this it’s necessary to consider price. Wine can be purchased from a few dollars to thousands of dollars, with every price point in between. The very cheapest wines generally lack distinction or typicity (the “essence” of the varietal), and I don’t drink them very often, but they play a very important role in understanding where wine “begins”. In my mind, wine begins when distinction and/or typicity is evident. Distinction and typicity are the roots of learning, understanding and evoking feeling. In Japan, wine with a price around 1,000-1,500 Yen is usually my starting point. Those wines typically deliver something of interest and can frequently represent excellent value. Here’s an example: Cono Sur Cabernet Sauvignon Reserva Especial 2020. Under 1,000 Yen it’s difficult to find much of interest, but there are for sure exceptions and I keep my eyes open.
A visual representation of wine consumption.
Wine
Fine wine
Mid-range
Lower to mid-range and experimental/unknown
Everyday
More words here: Wine and Cinema Share a Remarkable Complexity
WSET Level 3
For what it’s worth, I completed the WSET Level 3 course some years ago with a pass grade of “Merit”. Pretty good I thought and more or less in line with every examination I have ever sat in my life. I jumped straight into Level 3 (skipping Level 1 and 2) since I felt I had already established a decent knowledge base. I guess the certificate I received was proof that I was right to some degree. On the other hand it could’ve meant I was pretty good at memorising stuff for an examination and I somehow fluked the tasting part. The reality is probably a little bit of both. I also received a little green WSET badge for my efforts, but I’m not quite sure what to do with it. For now it’s hanging out in a cupboard surrounded by a variety of wine glasses, a Riedel decanter that looks like a giant cock and balls, a few books, some copies of Sight and Sound and other miscellaneous stuff.
Scoring System
I wondered if I should have one or not. But those numbers all seem a bit redundant really. So, nah. You can probably figure out what I think is good, bad or something else.